GM Korea Celebrates Top Scores in Customer Satisfaction Index-Service and Quality Stress Index for Second Consecutive Year
SEOUL--(Korea Newswire) October 30, 2013 -- GM Korea held a ceremony at its Bupyeong headquarters in Incheon yesterday to celebrate receiving the best scores for the second consecutive year in the Quality Stress Index and Customer Satisfaction Index-Service carried out by automotive market research firm Marketing Insight. GM Korea also presented awards to 31 exemplary aftersales service centers from across Korea.
The ceremony was attended by 300 people, including GM Korea President and CEO Sergio Rocha, Marketing Insight CEO Jingook Kim and representatives of GM Korea’s megadealers.
Marketing Insight surveyed 44,294 people. In the Customer Satisfaction Index-Service, GM Korea received a score of 819 out of 1,000, which was well above the average scores for Korean automakers (789) and importers (781). GM Korea’s 3.09 quality stress cases was the lowest number cited, as 7,811 respondents chose GM Korea as the automaker with the lowest amount of stress caused by quality issues.
“Ranking first in the Quality Stress Index and Customer Satisfaction Index-Service for the second consecutive year demonstrates the dedication and commitment of the entire GM Korea family,” said Rocha. “GM Korea will maintain our focus on meeting the needs of our customers and offering the highest-quality products backed by world-class customer service.”
GM Korea introduced the Chevy Care customer care program in 2011 and the Chevy Care 3.5.7 Assurance program at the beginning of this year. GM Korea also upgraded its 450 service points nationwide. The service points provide convenient service, with a one-stop system that enables customers to observe the entire service process in its service centers. GM Korea also provides service technicians the opportunity to continuously learn.
Marketing Insight has conducted the annual Vehicle Quality and Customer Satisfaction Study since 2001. This year’s study, which surveyed about 100,000 people online, covered six areas: initial quality, long-term quality, quality stress, sales service satisfaction, product satisfaction and aftersales service satisfaction.
Founded in Detroit in 1911, Chevrolet offers products that are sold in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio in Korea includes the iconic Camaro performance car and award-winning passenger cars and crossovers such as the Spark, Aveo, Cruze, Malibu, Orlando and Captiva. More information regarding Chevrolet models and its market-leading warranty can be found at www.chevrolet.co.kr.
About GM Korea Company
GM Korea Company is Korea's third-largest automotive company. With headquarters in Incheon, Korea, it operates four manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design Center and Engineering Center are developing products for GM on a global basis. GM Korea employs about 17,500 people in its core automotive business. In 2012, it sold 145,702 vehicles in Korea and exported more than 1.9 million complete vehicles and vehicle kits.
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