GM Korea Hosts 2014 Chevrolet All-Agent Workshop

News provided by GM Korea Company
Jan 27, 2014 11:39 KST

SEOUL--(Korea Newswire) January 27, 2014 -- GM Korea hosted the 2014 Chevrolet All-Agent Workshop today in Seoul for the Chevrolet dealers and agents from across Korea.

Total 420 Participants including Sergio Rocha, President and CEO of GM Korea and its dealer representatives celebrated GM Korea’s performance in 2013, including its domestic sales record, and pledged to help make 2014 another successful year.

Under the new Chevrolet brand slogan ‘FINDNEWROADS’ launched last year, participants discussed how to better attract and maintain customers by improving contracts, enhancing vehicle delivery experience, achieving a superior customer care and finally getting a total customer enthusiasm and loyalty. They shared ideas for consistently offering unmatched value to customers.

“Many of our meaningful achievements last year were the result of the passion and hard work of our dealers, agents and employees,” said Rocha. “Today’s workshop provides a great opportunity to discuss this year’s sales strategies that our dealers can apply in their own showrooms.”

During the workshop, Rocha presented awards to 75 of GM Korea’s best dealers and agents for their outstanding sales and customer care last year. In addition, he discussed GM Korea’s key business goals for 2014, including success in the domestic market.

Last year, Chevrolet launched its new brand platform - FINDNEWROADS - to strengthen its image and help make Chevrolet the best global car brand within 10 years.

About GM Korea Company
GM Korea Company is Korea's third-largest automotive company. With headquarters in Incheon, Korea, it operates four manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design Center and Engineering Center are developing products for GM on a global basis. In 2013, it sold 151,040 vehicles in Korea and exported more than 1.8 million complete vehicles and vehicle kits. Additional information on GM Korea and its products can be found on the company’s website at



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