GM Korea First in Aftersales Service Satisfaction and Quality Stress

SEOUL--(Korea Newswire)--GM Korea Company received the highest scores for the second consecutive year in the Quality Stress and Aftersales Service Satisfaction Index carried out by automotive market research firm Marketing Insight.

A total of 44,294 people were surveyed. GM Korea received a score of 819 out of 1,000, which was well above the average scores of Korean automakers (789) and importers (781). GM Korea’s 3.09 quality stress cases was the lowest number cited, as 7,811 respondents chose GM Korea as the automaker with the lowest amount of stress caused by quality issues.

GM Korea introduced the Chevy Care customer care program in 2011 and the Chevy Care 3.5.7 Assurance program at the beginning of this year. GM Korea also upgraded its 450 service points nationwide. The service points provide convenient service, with a one-stop system that enables customers to observe the entire service process in its service centers. GM Korea also provides service technicians the opportunity to continuously learn.

“Ranking first in the Quality Stress and Aftersales Service Satisfaction Index for the second consecutive year is a major achievement,” said Marc J. Comeau, GM Korea Vice President of Vehicle Sales, Service and Marketing. “GM Korea will continue to have an industry-leading brand by focusing on meeting the needs of our customers and offering the highest-quality products backed by world-class customer service.”

Marketing Insight has conducted the annual Vehicle Quality and Customer Satisfaction Study since 2001. This year’s study, which surveyed about 100,000 people online, covered six areas: initial quality, long-term quality, quality stress, sales service satisfaction, product satisfaction and aftersales service satisfaction.

About Chevrolet

Founded in Detroit in 1911, Chevrolet offers products that are sold in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio in Korea includes the iconic Camaro performance car and award-winning passenger cars and crossovers such as the Spark, Aveo, Cruze, Malibu, Orlando and Captiva. More information regarding Chevrolet models and its market-leading warranty can be found at www.chevrolet.co.kr.

About GM Korea Company

GM Korea Company is Korea's third-largest automotive company. With headquarters in Incheon, Korea, it operates four manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design Center and Engineering Center are developing products for GM on a global basis. GM Korea employs about 17,500 people in its core automotive business. In 2012, it sold 145,702 vehicles in Korea and exported more than 1.9 million complete vehicles and vehicle kits.

Website: http://media.gm-korea.co.kr

This is a news release distributed by Korea Newswire on behalf of this company.