Front Office Sports and PointsBet Launch Premium Betting Newsletter for the Modern, Sophisticated Bettor

First-of-its-kind sports betting and content partnership kicks off in time for the NFL season

News provided by
Front Office Sports
September 08, 2022 13:20 Korea Standard Time
  • Front Office Sports and PointsBet Launch Premium Betting Newsletter for the Modern, Sophisticated Be...

    Front Office Sports and PointsBet Launch Premium Betting Newsletter for the Modern, Sophisticated Bettor

NEW YORK--(Business Wire / Korea Newswire)--Front Office Sports, a leading multiplatform media brand built for the modern sports consumer, together with PointsBet, the fastest growing online sportsbook in the U.S., are teaming up to deliver a groundbreaking partnership that brings together the unique strengths of both properties.

By leveraging Front Office Sports’ core tech and content competencies, PointsBet will now be able to deliver its audience of sophisticated bettors the latest news, biggest bets, and hottest boosts to subscribers’ inboxes. The digital destination for bettors looking for an edge.

“We’re excited to partner with Front Office Sports for a first-of-its-kind newsletter that’s made for the modern bettor,” said Liam Roecklein, Senior Vice President of Content for PointsBet. “PointsBet’s ‘Hustle’ will provide insider news, insights, unique offers, and more beginning this fall for the start of football season. Sophisticated bettors are always looking for an edge, and we’re confident ‘Hustle’ will be a must-read.”

This unique partnership between Front Office Sports and PointsBet also will allow for multiple areas of value creation including growth, monetization, and audience engagement.

“We’re thrilled to be able to provide our expertise in developing and executing a custom newsletter for one of the leaders in the sports betting category,” said Andrew Budkofsky, Chief Revenue Officer, Front Office Sports. “Millions of people will now be able to enjoy a professionally produced newsletter providing incredible insight and perspective in betting.”

The newsletter, created by Front Office Sports’ in-house content studio, will launch three times a week (Sunday, Monday, and Thursday) starting on Thursday September 8th. The plan will be to expand the newsletter’s frequency to five times weekly in the fall.

ABOUT FRONT OFFICE SPORTS
Front Office Sports is a multiplatform media brand built for the modern sports consumer. FOS reaches an influential and rapidly expanding audience of over 20M people per month across our newsletters, site, podcasts, and social channels.

FOS is backed by SC.Holdings, a New York-based investment and strategic advisory firm, and Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade, and consumer brands in North America, Europe, and Asia.

In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies and has had its client work recognized as finalists for various industry awards.

ABOUT POINTSBET
PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada, and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW), and iGaming.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005003/en/

View Korean version of this release

Contact

Front Office Sports
Stephanie Connolly


PointsBet
Janelle Laignelet

This is a news release distributed by Korea Newswire on behalf of this company.