Velodyne Announces ADAS Collaboration with Hyundai Mobis

New Lidar-based ADAS Solution Key Stepping-Stone to Autonomy

News provided by Velodyne LiDAR, Inc.
Oct 24, 2019 16:07 KST

SAN JOSE, CALIF.--(Business Wire / Korea Newswire) October 24, 2019 -- Velodyne Lidar, Inc. today announced an agreement with Hyundai Mobis to launch a new lidar-based advanced driver assistance system (ADAS) that integrates Velodyne lidar technology and Hyundai Mobis cognitive software. The Velodyne Velarray™-based system is designed specifically for ADAS in consumer vehicles.

“Hyundai Mobis is delighted to cooperate with Velodyne Lidar, one of the industry's most innovative lidar sensor providers, to launch a lidar system that is essential in high level autonomous driving,” said Ko Youngsuk, Head of the Hyundai Mobis Strategy Planning division. “The Velarray, utilizing Velodyne’s industry-leading sensing technology, meets the demanding requirements for ADAS applications in an embeddable compact form factor that is ready for consumer vehicles.”

“Working with Hyundai Mobis and our valued global partners, we will bring forth the power of Velodyne’s 3D lidar perception in vehicles to improve automated safety for consumers around the world,” said David Hall, Velodyne Founder and CEO. “We believe that powerful ADAS systems can be the stepping-stone to building public trust and a pathway to full autonomy.”

The Velodyne Velarray equips vehicles with scalable ADAS functionality -- Society of Automotive Engineers (SAE) levels 2 through level 4 -- in discrete, cost-effective packaging. It uses an array of lasers to precisely measure distances in its surrounding environment at the speed of light for roadway safety. This includes pedestrian and bicycle detection and avoidance, lane keeping, automatic emergency braking, adaptive cruise control and blind spot detection, as well as advanced autonomous navigation functionality. The company believes that these systems can advance safer mobility on a global scale.

Velodyne’s proprietary sensing solutions combine state-of-the-art range, accuracy, resolution, software intelligence and low power consumption with high-grade reliability. Since first launching products commercially in 2010, Velodyne has shipped over 30,000 units and generated cumulative sales of over $500 million.

In the Velodyne and Hyundai Mobis partnership, the companies will commercialize their first lidar system for ADAS in 2021 for awarded mass production programs. They will initially provide the system to Asian markets with expansion plans later to automakers in North America and Europe. The new lidar system will complement camera and radar technologies developed by Hyundai Mobis, enabling the company to offer a robust sensing technologies portfolio for driver assistance and advanced vehicle safety. The partnership is key in the companies’ vision for a future of low-cost lidar-based safety systems as part of their global ADAS and autonomous vehicle (AV) partner strategy.

About Hyundai Mobis

Hyundai Mobis is the 7th largest global automotive supplier. It is excellent in sensors, sensor fusion in controllers and software design capabilities in safety control. As Hyundai Mobis internalized all core auto component technologies, it has various product groups in ADAS based on its state-of-the-art technologies which combined sensors and these technologies.

About Velodyne Lidar

Velodyne provides smart, powerful lidar solutions for autonomy and driver assistance. Headquartered in San Jose, Calif., Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. Velodyne’s Founder and CEO, David Hall, invented real-time surround view lidar systems in 2005 as part of Velodyne Acoustics. Mr. Hall’s invention revolutionized perception and autonomy for automotive, new mobility, mapping, robotics, and security. Velodyne’s high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck™, the versatile Ultra Puck™, the autonomy-advancing Alpha Puck™, the ADAS-optimized Velarray™, and the groundbreaking software for driver assistance, Vella™.

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Website: http://www.velodynelidar.com

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Contact

Landis Communications Inc. for Velodyne Lidar, Inc.
Sean Dowdall
+1 (415) 286-7121

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