GuestLogix Announces Major Customer Win With Signing of Asia's Largest Airline, China Southern

Company to Enable Inflight Auction of Seat Upgrades Onboard China Southern Airlines

News provided by GuestLogix
Jul 11, 2013 09:11 KST

TORONTO, ONTARIO--(Korea Newswire) July 11, 2013 -- GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced an agreement to deploy its onboard retail technology platform including POS handheld devices to accept China UnionPay bank cards onboard China Southern Airlines. GuestLogix‘ solution will be deployed to enable the purchase of inflight seat upgrades using a secure, convenient solution onboard China Southern aircraft. This win marks the global introduction to China UnionPay card acceptance in an inflight environment, as well as represents GuestLogix’ continued expansion into the Asia Pacific region.

“Our focused efforts in Asia Pacific are truly paying off as we welcome China's largest airline - the fifth largest airline in the world - into our customer base,” said Brett Proud, President & CEO of GuestLogix. “As the market leader in Asia Pacific, China Southern is carving its own path, staying true to its reputation as an innovator in terms of both technology and customer service. We are thrilled to assist China Southern with its unique inflight seat upgrade offerings, by enabling the offline acceptance of China UnionPay cards on international long-haul routes for the very first time in the industry.”

GuestLogix‘ PCI-compliant handheld POS devices will be deployed for the acceptance of China UnionPay bank cards for the purchase of inflight seat upgrades. In collaboration with China UnionPay and China Merchant Bank, GuestLogix will support China Southern’s payment processing of accepted cards onboard. Implementation of the GuestLogix platform will enable improved in-cabin service and an enhanced customer experience, while allowing China Southern to generate ancillary revenues via a new and innovative form of onboard merchandising.

“With ongoing commitment to the philosophy of ”starting from customer experience and valuing every service opportunity“, we constantly provide the experiences that exceed our passengers' expectations,” said Zhou Junbao, General Manager Marketing, Commercial Steering Committee of China Southern Airlines. “As an airline known for putting our customers first, we are pleased to be adding inflight seat upgrades to our repertoire of offerings that will enhance the inflight experience for our passengers. By joining forces with leaders in onboard retail and payment technology, we are able to provide this exciting new luxury onboard our flights.”

China Southern is the largest airline in Asia in terms of fleet size, route network and passenger capacity. The carrier services more than 193 destinations in 35 countries and regions worldwide, with a strong emphasis on flights within China and Asia, and international service to Europe, America, Australia and Africa.

“We are delighted that China Southern identified GuestLogix as the best solution provider to partner with for the introduction of seat upgrades and secure credit card acceptance onboard,” said Ilia Kostov, EVP Global Sales, GuestLogix. “On the heels of GuestLogix‘ entry into the Hong Kong and Chinese markets, we couldn’t be more pleased to secure this new agreement with Asia's largest airline customer. Our Company, and our Asia Pacific office in particular, will continue to develop our global presence by seeking out new business and partnerships in the local airline industry.”

In 2012, China Southern Airlines transported more than 86 million passengers, making it the largest airline in China for the 34th consecutive year.

About China Southern

Established on October 11, 2002, China Southern Air Holding Company is a large state-owned air transport group merging China Southern Airlines, Xinjiang Airlines and China Northern Airlines, and is one of the three major air transport groups under direct management of State-owned Assets Supervision and Administration Commission of the State Council. China Southern transported 86,469,600 passengers in 2012.

China Southern Airlines operates the largest fleet, most developed route network and largest passenger capacity of any airline in The People's Republic of China. Currently, China Southern operates 500 passenger and cargo transport aircraft, including Boeing 787, 777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked the first in Asia and the third in the world. With Guangzhou and Beijing as its central hubs, the carrier boasts a substantial route network spanning more than 150 destinations in China and intensive radiation in Asia with more than 40 destinations, and with service to Europe, America, Australia and Africa. Serving more than 660 air routes with 200,000 seats available per day, China Southern has nearly 2,000 daily flights to 193 destinations in 35 countries and regions across the world. For more information please click:

About China UnionPay

China UnionPay, established in 2002, is the bankcard association in China. As the pivotal role of China's bankcard industry, China UnionPay is responsible for operating unified inter-bank clearing and settlement system in China and developing the international acceptance network for UnionPay card. To date, the total number of UnionPay card issued worldwide has exceeded 2.3 billion. China UnionPay has also established partnership with around 400 financial institutions all over the world. As of now, UnionPay card international acceptance network has been extended to 92 countries and regions. Over 10 of them have issued UnionPay card. For more information, go to

About GuestLogix

GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, brings over a decade of expertise as a trusted onboard transaction processing partner to airlines, rail operators and the passenger travel industry. GuestLogix helps its customers to create, manage, and control onboard retail environments tailored to their needs and their passengers for a truly personalized experience. The Company is partnered with global leaders in catering, duty-free and in-flight entertainment, offering complete onboard retailing services to airlines and rail operators worldwide. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at



Dan Thompson, GuestLogix
Vice President - Marketing,
Communications & Investor Relations

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