XM Asia Delivers Multi-Channel Customer Digital Experience With Compuware APM

Leading Digital Agency in Singapore Gains Insight Into How Performance is Impacting Customers by Region, Browser and Device

News provided by
Compuware Corporation
June 27, 2013 13:00 Korea Standard Time

SINGAPORE--(Korea Newswire)--Compuware Corporation(Nasdaq:CPWR), the technology performance company delivering a new generation of APM, today announced that XM Asia, the largest full-service digital agency in Singapore, has recently implemented Compuware's APM Synthetic Monitoring for Web & Mobile and Lifecycle Performance Management solutions to enhance the delivery of multi-channel digital customer experiences across three platforms - web, mobile and digital commerce.

XM Asia is currently the largest full-service digital agency in Singapore with more than 300 professionals across its offices in Malaysia, Hong Kong, Indonesia and Thailand. In its continuing efforts to elevate its brand prominence in marketing communications, experience design and technology solutions, the agency recently deployed new web, mobile and digital commerce platforms to meet the increasing needs of its clientele. The agency wanted to ensure a high-quality customer experience is consistently maintained throughout different regions, even in instances of high website traffic across its large-scale digital platforms.

“Compuware APM's end-to-end solutions provide monitoring and issue identification with real-time data that allows us to continuously optimize the customer experience,” said Vince Lui, Managing Director at XM Asia Pacific. “Compuware data has become an integral part of our process in delivering integrated digital marketing solutions and services and has helped us achieve a higher level of quality and diagnostics that ensure optimized customer experiences and faster response time for our clients.”

Compuware APM provides precise and actionable end-user experience insight for all users, browsers and devices. The solution captures and tracks every single user interaction for web and native mobile applications, with the ability to replay transactions and drill down to the root cause of performance problems, errors or crashes. XM Asia has full visibility into the significant portion of application code that now runs inside the browser, and insight into how performance is impacting customer satisfaction, conversions and revenue, by region, browser and device.

“Compuware provides a complete APM solution with the ability to validate performance through end-user monitoring and full transaction visibility. This advantage translates to time and cost savings for XM Asia, as well as allowing them to continuously explore the boundaries of cutting-edge digital content for their clients,” said Koh Eng Kiong, Regional Director Compuware ASEAN.

Compuware APM is the leader in a new generation of application performance management. Unlike traditional APM solutions that are heavy, difficult and reactive, Compuware APM is light, smart and proactive. Compuware APM is built to manage the complexity of today's most challenging modern applications including mobile, cloud, big data and SOA. Compuware APM optimizes and monitors tens of thousands of applications for more than 4,000 customers, large and small, around the globe. Through the lens of end-user experience, our customers enjoy faster performance, proactive problem resolution, accelerated time-to-market and reduced application management costs through smarter analytics, advanced APM automation and a unique performance lifecycle foundation.

Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report. To read more about Compuware's leadership in the APM market, click here.

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Compuware Corporation

Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

Website: http://www.compuware.com

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This is a news release distributed by Korea Newswire on behalf of this company.