Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW
December 19, 2018 17:35 KST
NEW YORK--(Business Wire / Korea Newswire) December 19, 2018 -- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019.
“Larry has had an extraordinary career leading integrated communications programs that bridge brand, corporate and purpose for some of the world’s most iconic brands and organizations,” said Chris Foster, President, North America, BCW. “His award-winning experience across a wide variety of industries will be invaluable to clients - and in particular purpose-driven clients - that need powerful programs that exceed expectations and drive meaningful results. I am excited for what he will add to BCW’s celebrated brand solutions business.” Koffler will report to Thomas Bunn, Executive Vice President, Managing Director, Brand Solutions.
Koffler joins BCW from Edelman, where he spent the entirety of his career and most recently served as Executive Vice President, Group Head, Business + Social Purpose. In his 26 years at Edelman, he developed, managed and implemented integrated communications programs for a broad range of clients in the consumer- packaged goods, financial services, food and beverage, retail, sports and entertainment technology and wellness industries, delivering brand/corporate citizenship counsel, executive positioning, influencer outreach, and digital and experiential marketing services. Notably, Koffler led the team and media relations effort to bring the award-winning Dove Campaign for Real Beauty to life in the U.S. in 2006.
Before leading the Business + Social Purpose practice, he was the global client leader for Unilever which encompassed more than 10 brands, practice areas and offices. Earlier in his career at Edelman he spent several years in the agency’s Sports and Sponsorship Marketing Group.
“I am excited to join BCW as it is driving our industry forward with the power of its integrated communications programs that drive real transformational change for clients,” said Koffler. “I look forward to further strengthening that expertise and to working with a team that is passionate about helping clients make a positive impact on their business and the world around them.”
BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE:WPP), the world leader in communications services. For more information, visit www.bcw-global.com.
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