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CELEBEAU “BLACK SERUM PACT,” Finalist in Make-up Product Category at Cosmoprof Awards 2018

Nominated as a finalist in the make-up product category at the world's largest “Cosmoprof Awards 2018”

News provided by SD Biotechnologies Co., Ltd
April 06, 2018 15:35 KST
  • BLACK SERUM PACT by CELEBEAU selected as a finalist in the make-up product category at Cosmoprof Awards in Bologna, Italy

SEOUL, SOUTH KOREA--(Korea Newswire) April 06, 2018 -- “Black Serum Pact” by makeup cosmetic brand “Celebeau” has been a hot topic recently. It nominated as a finalist in the make-up product category at Cosmoprof Awards, which presented to the best cosmetics by the world's largest beauty exhibition, “Cosmoprof 2018 in Bologna, Italy”.

“Cosmoprof 2018 in Bologna, Italy,” which was held from March 15th to 18th, was a historic exhibition celebrating its 51th anniversary this year. It is the world's largest international cosmetic and beauty exhibition with approximately 250,000 attendees from 70 countries around the world. Cosmoprof rigorously evaluates innovation, marketability, marketing influence and brand power of exhibited products each year and presents “Cosmoprof Awards,” the most prestigious in the beauty industry.

“Black Serum Pact” by Celebeau was nominated as a finalist in the make-up product category out of 582 entries at “Cosmoprof Awards 2018 in Bologna, Italy”. It was recognized for its superior product quality and popularity, solidifying its reputation as a global pact.

“Black Serum Pact” by Celebeau, which received the top rating in the industry, is a highly concentrated balm-type foundation pact with foundation and black serum mixed at an optimal ratio for excellent illuminated coverage and moist hydration. Black serum in black marble contains 10 premium black ingredients, including caviar and black diamond, as well as 23 types of baby proteins, which can be found only in a 1-year-old baby's skin. It creates baby-like illuminated skin with full moisture blooming from the inside as if it were naturally healthy.

In particular, the product is known as actress Oh Yoon-ah’s secret to her illuminated skin. It made its home shopping debut after receiving numerous requests, and sold out during its first appearance. The item beautifies the skin of many women. Since its 70% black serum contained in black marble can provide both skincare and makeup, keeping skin healthy while wearing makeup, it has been receiving extensive attention from overseas where healthy skin is emphasized.

A marketing team member of Celebeau stated, “We are very pleased to be nominated as a finalist in the make-up product category at the world's prestigious Cosmoprof Awards in Bologna, Italy. We will continue to develop excellent products that beautify and cover skin concerns of women around the world. We will strive to become more recognized in the global market.”

Celebeau products are available at its official online mall and H&B stores, including Watsons, Boots and SugarCup, as well as numerous duty-free shops.


SD Biotechnologies Co., Ltd
Marketing Department
Soyeon Kim, Assistant Manager

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