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Visit the Real Tokushima! Release of a Tourism Promotional Video Filmed from a First-Person Viewpoint! Original Soundtrack with “The Sounds of Tokushima City” Produced by Using the Musical Instruments of Awa Dance

Promoting “Tokushima, the Water City” through the four themes of culture, town, food, and nature

News provided by Tokushima City Office
February 13, 2018 12:00 KST

TOKUSHIMA, JAPAN--(Business Wire / Korea Newswire) February 13, 2018 -- With the objective of increasing awareness and attracting more tourists, Tokushima City in Tokushima Prefecture released a promotional video “Undiscovered Tokushima, the Real Tokushima,” on YouTube (Tokushima City Tourism Official Channel) on Feb. 13, 2018 (Tue.).

The video starts with the scene of a woman traveling alone, getting off a train at Tokushima Station.
Through the lens of her camera, we experience wonderful views and the unique sounds of Tokushima, blended together exquisitely in an original soundtrack. Scenes change quickly to showcase Tokushima’s culture, food, nature, and cityscape.
We want to share the appeal of “Tokushima, the water city,” with people all around the world.

Beyond Awa Dance! We aim to promote the appeal of “Tokushima, the water city,” a city rich in fascinating tourist attractions, from many different angles.

The realistic perspective seen through the woman’s camera lens is interwoven with a point of view that makes the viewers of the video feel as though they themselves are wandering through the very heart of Tokushima, allowing viewers to experience the allure of the whole city.
Also, as the video features people local to the city, it conveys the spirit of hospitality that is unique to the people of Tokushima.

The video showcases Tokushima sounds!

We collected a diverse range of sounds from across Tokushima City and created an original Tokushima sound arrangement.

Overview of Tokushima City

Tokushima City is located in the eastern part of Tokushima Prefecture on Shikoku Island, and with no less than 138 waterways flowing through its boundaries, it is a “Water City.” Thanks to its unique natural features and history, Tokushima City is packed with highly appealing tourist attractions, including one of the most famous summer festivals in Japan, the “Awa Dance Festival,” which has a history of over 400 years.

Related Websites

Tokushima City Special site:
Tokushima City [Official] YouTube Channel:

Production Staff

· Creative Director - Junichi Tanaka (POPS)
· Music Creator - Shinya Kiyokawa
· Video Creator - T&E Co., Ltd.

View source version on


Tokushima City Office
Economic Affairs Department – Tourism Division
Kazuya Kondo
*Please contact us by e-mail.

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