Jul 28, 2016 09:00 Asia/Seoul Time Zone
KorCom Porter Novelli Names Kim Ki-hoon as New CEO
SEOUL--(Korea Newswire) July 28, 2016 -- KorCom Porter Novelli, a global public relations company, announced today that Kim Ki-hoon, former Senior Account Director of the company’s Institute of Communication Strategies, will be named the new chief executive officer of KorCom Porter Novelli, as effective of August 1, 2016.
KorCom Porter Novelli continues to lead the industry by establishing and formulating various public relations indices and manuals based on scientific research. The company provides a wide range of public relations services such as issue and crisis management, reputation management, president identity and marketing public relations across various fields including government and public affairs, IT, manufacturing, financing and consumer products.
Last year, in light of its 20th anniversary, KorCom Porter Novelli built up the new medium- and long-term vision and strategy to ensure a sustainable growth momentum, under rapidly changing business environments and communication paradigms. As such, the company has appointed the new CEO to expand its specialty of strategic consulting capabilities on public affairs and public diplomacy, and to further strengthen social media campaigns and contents marketing services based on triple media consulting strategies across earned, owned and paid media.
Kim has been with KorCom Porter Novelli since 2010, and has provided outstanding consulting services for numerous organizations and companies including Cheong Wa Dae, Korea Tourism Organization, Ministry of Food and Drug Safety, LG Electronics, SK Group, POSCO, GM Korea, SK Telecom and others.
“I am very delighted and honored to be heading KorCom Porter Novelli, public relations industry leader of Korea for the past 21 years,” said Kim. “I will focus on making greater strides in digital and integrated marketing communication by reflecting on the company’s past experiences and competence that have pioneered the field of communication."
Kim earned his bachelor’s in mass communications and master’s in advertisement and PR at Sogang University.
About KorCom Porter Novelli
Established in 1995, KorCom Porter Novelli is a Korean Member Company of global public relations leader Porter Novelli. Based on global network located in 90 offices across 60 countries, KorCom Porter Novelli provides comprehensive communication services on integrated marketing communications with local insights, issue and crisis management, reputation management, social media campaign, contents marketing, etc. KorCom Porter Novelli’s Institute of Communicaiton Strategies was founded for the first time in Asian PR industry in 2002. With its experience and expertise, it was formally authorized as an affiliated communication institute of the company from Korean Industrial Technology Association, under the Ministry of Science, ICT and Future Planning in July 2014. For more information, please visit www.korcom.com.
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