GM Korea Reports November Sales of 52,218 Vehicles
Malibu, Trax and Alpheon Sales Rise 15.5%, 12.4% and 2.6%
Domestic Sales in First 11 Months Set New Record
Best Offers of the Year with ‘Merry Chevy Christmas’ Campaign in December
December 01, 2014 13:59 KST
SEOUL--(Korea Newswire) December 01, 2014 -- GM Korea Company sold 12,344 vehicles in the domestic market and exported 39,874 vehicles in November. Total sales for the month were 52,218 units.
GM Korea’s domestic sales were down 12.5 percent from the same month last year. However, sales of the key segments - including Chevrolet Malibu midsize sedan, Chevrolet Trax SUV and Alpheon luxury sedan posted increase in November.
Domestic sales of the Malibu rose 15.5 percent on an annual basis thanks to the strong performance of the 2015 Malibu Diesel launched in the second half of the year. The Malibu has enjoyed 11 consecutive months of rising sales.
Sales of the Chevrolet Trax in Korea rose 12.4 percent from last November, continuing their upward trend for an eighth consecutive month. The 2015 Trax has added Blaze Red to its exterior color schemes to emphasize its sensuous style as an urban SUV. In addition, it came with the upgraded features such as convenience package (electronic toll collection system, rain-sensing wipers and auto light control) and leather package.
The Alpheon had its fourth consecutive month of year-over-year sales increase. Sales grew 2.6 percent from the same month last year. The 2015 Alpheon, which debuted in August, has enhanced safety and convenience features that include cruise control and the standard tire pressure monitoring system on all trim levels.
GM Korea’s domestic sales during the first 11 months of 2014 totaled 136,272 units. This was up 2.3 percent from 133,187 units sold in the same period last year and a record for the period since the company’s launch in 2002.
“GM Korea has maintained our positive momentum in the domestic market since the beginning of the year,” said Marc Comeau, GM Korea Vice President of Vehicle Sales, Service and Marketing. “To end 2014 on a high note, GM Korea continues the ‘Merry Chevy Christmas’ campaign, which is an exceptional sales promotion for our vehicles in December. Customers can take full advantage of more reinforced sales benefits such as variety of cash discounts, low-interest monthly installment programs, and additional support for owners of vehicles three years or older.”
In November, GM Korea exported 39,874 complete vehicles and 77,987 complete knockdown (CKD) kits of parts and components to be assembled into vehicles.
During the first 11 months of the year, GM Korea’s vehicle sales totaled 573,517 units (136,272 units in the domestic market and 437,245 units in export markets, excluding CKD products). In addition, GM Korea exported 929,916 CKD products during this period.
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