Feb 05, 2013 08:40 Asia/Seoul Time Zone
Pelle P Announced As Official Clothing Partner Of The Alpari World Match Racing Tour
GOTHENBURG, SWEDEN--(Korea Newswire) February 5, 2013 -- The Alpari World Match Racing Tour (AWMRT) has today unveiled a partnership with leading Swedish clothing brand Pelle P as part of its continued drive to introduce more commercial partners to the world's leading professional match racing series.
The deal was announced at the headquarters of Pelle P in Sweden close to Gothenburg. The 4 year partnership will see Pelle P supply AWMRT with a range of technical and casual gear, with plans to develop an official line of AWMRT merchandise. Pelle P will be seen at the opening stage of the forthcoming AWMRT season in Langernagen, Germany, commencing 15th May.
Cecilia Petterson, CEO at Pelle P said: “We are honoured to have been chosen as the official clothing partner to The Alpari World Match Racing Tour. This relationship will enable us to build our brand in key markets and further enhance our reputation for quality and design. We're excited about the direction in which the AWMRT are heading and look forward to working with the Tour and the events over the next few years”
AWMRT Executive Director James Pleasance added, “As a premier international sailing series, we are continually looking to collaborate with innovative, forward thinking brands that share our vision and Pelle P is a perfect partner for the Tour. We look forward to working with the entire team at Pelle P to create initiatives to successfully integrate their brand into the Tour and add value to our fans and stakeholders.”
About Pelle P
Pelle P design, manufacture and sell technical sailing and casual clothes as well as a ski and winter collection where design is combined with high quality and function. The company has its origin from the sailing legend Pelle Petterson who also has a unique skill as a successful yacht designer. Pelle P are also official clothing partner to the America's Cup team, Artemis, as well as the Stena Match Cup Sweden and the RC44 series. For more information about Pelle P, visit http://www.pellepetterson.com .
About the Alpari World Match Racing Tour (AWMRT)
The Alpari World Match Racing Tour (AWMRT) is the leading professional sailing series featuring eight World Championship events across the globe, sanctioned by the International Sailing Federation (ISAF) with “Special Event” status. The World Tour awards over US$1.75million in prize money with points awarded at each event culminating in the crowning of the “ISAF Match Racing World Champion”. The prize fund includes a US$500,000 overall prize pool for the top nine teams in the Championship. Events take place in identically supplied racing yachts to place the focus on team work and skill. Racing takes place close to the shore so that spectators and fans can follow the racing in a virtual on the-water stadium. Media and television highlights coverage reaches in excess of 183 countries around the world. For more information, visit www.wmrt.com .
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